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Put a value on conversion improvement

Lost-job revenue calculator

This calculator estimates the extra quoted value associated with a higher acceptance rate. It is a planning scenario, not a forecast of profit or guaranteed revenue.

Enter your figures

Results update as you type. Amounts are planning inputs and are not stored by Qwotly.

Calculated result

Use this as a commercial check

Monthly revenue opportunity£8,750.00Extra accepted quoted value if the target rate is reached.Annual revenue opportunity£105,000.00Twelve months of the calculated opportunity.Additional jobs each month2.5Expected additional accepted jobs at the target rate.

Formula

Monthly opportunity = quotes per month × (target rate - current rate) × average quote value.

Worked example

At 25 quotes per month and a £3,500 average value, moving from 35% to 45% acceptance represents 2.5 additional accepted jobs and £8,750 of quoted value per month.

Reviewed for UK trade use

Written by the Qwotly product team. Last reviewed 26 July 2026. Educational guidance only, not accounting, tax or legal advice.

A safer way to use the result

  1. 1Start with your measured acceptance rate.
  2. 2Test small target improvements and the operational changes needed to reach them.
  3. 3Check whether labour and scheduling capacity can absorb extra work.
  4. 4Measure gross margin and payment collection alongside quoted value.

Common mistakes

  • Describing the result as guaranteed revenue.
  • Treating quoted value as gross profit or cash collected.
  • Choosing an unrealistic target without changing lead quality or follow-up.
  • Ignoring capacity constraints that prevent more jobs being delivered.

Questions tradespeople ask

Is lost quoted value the same as lost profit?

No. Quoted value includes costs that would be incurred to deliver the work. Profit depends on labour, materials, overheads, variations and collection.

Can faster quoting improve acceptance?

Speed can help keep a live enquiry moving, but scope quality, trust, lead fit, availability and price also matter. Qwotly's benchmark will report genuine timing data only after responses are collected.

Should I target a 100% acceptance rate?

Usually not. A very high rate can reflect selective leads or underpricing. The useful target balances capacity, margin and the type of work the business wants.

Continue the quoting workflow

Quote acceptance-rate calculatorTrade quote follow-upsQwotly pricing

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AI drafts the scope. You approve every number.

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